B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. To predictably generate revenue and customers…
Month: October 2022
Who killed the social media ad boom?
A decade-long era of breakneck growth in social media advertising has come to an abrupt halt. Who killed the boom? As the blame game began in Silicon Valley, Meta founder Mark Zuckerberg and Alphabet chief executive Sundar Pichai used earnings calls this week to point to the unmistakable storm clouds gathering over the global economy….
Digital Marketing Software Market Projected to Hit USD $264.5
Digital Marketing Software Market Market Overview The Digital Marketing Software industry is expected to witness a growth of over USD 264.5 Billion by the year 2030 while registering a CAGR of 19.20%. The Digital Marketing Software market value was USD 23 million in the year 2019, it has witnessed a huge growth rate in a…
Multi-Location Law Firm Marketing – Above the LawAbove the Law
Many law firms have multiple locations. How should multi-location law firms handle websites and marketing? Marketing strategies for multi-location law firms are varied and may require more planning and management than marketing for one location. A multiple-location firm may choose to host multiple websites or just one website incorporating multiple links. A multi-location law firm…
Why Your Firm Needs to Prioritize Data Quality
Related Practices & Jurisdictions As organizations increasingly use data and analytics to help make business decisions and base their strategies on the insights gathered from them, ensuring that you have reliable data is imperative. Yet, some firms still don’t see why data quality is so important. Marketing departments in B2B organizations are facing a data…
25 Great Small Business Ideas – Forbes Advisor INDIA
Are you thinking of starting your own business? But, do you feel totally perplexed and directionless as to where to start from? Deciding to start your own company seems very daunting if you’ve never done it before. But, if you have a business idea that you are eager to start your new journey with, then…
How to Stay Compliant and Avoid Big Fines
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Harriet Christie, the Chief Operating Officer at MirrorWeb, explains what the SEC’s new Marketing Rule is and outlines how companies can ensure their compliance with the new standards. The U.S. Securities and Exchange Commission’s (SEC’s) Marketing…
Updates from Seismic, Acquia, Salesforce, and More
The editors at Solutions Review have compiled a list of the top MarTech News from the week of October 28th, 2022. This round-up features news and updates from leading CRM and marketing technology brands like Acquia, Salesforce, iCIMS, Seismic, and more. Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our…
The 3rd APEC Women Connect ‘Her Power’ Entrepreneurship Competition Announces Global Partnerships, Working Together to Foster Women’s Entrepreneurship under the Social Commerce Landscape
BEIJING, Oct. 28, 2022 /PRNewswire/ — The 3rd APEC Women Connect ‘Her Power’ Entrepreneurship Competition, co-hosted by APEC Women Connect, DHGATE Group and MyyShop, has announced partnerships with Fortune 500 and multinational leading corporations including Visa, TOMATO Interactive (Bluemedia Group), Vivo, JOYY Group, hooli, ToFuture Education Group , OPPLE Lighting, Shixiseng, FIIL, Evri, New Oriental,…
Tourism Innovation Summit 2022 to focus on digitisation, art and diversity
Tourism Innovation Summit 2022 (TIS2022), an international summit on tourism innovation and technology, will be held in Seville from 2 to 4 November. It will showcase how digitalisation, sustainability, the influence of art, and a commitment to diversity are encouraging change in the hospitality sector. Speakers TIS2022 plans to showcase use cases and new digital…