Online gaming unicorn Games24x7 is launching a Rs 400-crore investment fund – Games 24×7 Ventures – to explore early-stage targets in the interactive entertainment space. The investments will focus on startups that have synergies with the company’s core business areas. Tiger Global-backed Games24x7, which operates platforms including My11Circle and RummyCircle, raised $75 million early this…
Month: November 2022
Grapes wind digital AOR mandate for Faces Canada: Best Media Info
Grapes, an integrated marketing agency has bagged the digital media mandate for Faces Canada, the cosmetic brand. The mandate will be handled by the agency’s Mumbai office. As per the collaboration, the overall mandate entails social media management and community building, digital campaign strategy and product launches. The mandate has been won following a multi-agency…
IBM Robotic Process Automation Vs Automation Anywhere
RPA software is based on robotic process automation technology which automates routine tasks and streamlines repetitive processes to reduce human errors and increase efficiency which in turn lowers business cost and improves data quality. In this article, we review at length the two leading RPA software for small businesses: An RPA solution is crucial to…
GPPL acquires Digital Media House, Eye Media Networks
GPPL has acquired the majority stake in Eye Media Networks Pvt Ltd, a digital media agency having offices across Mumbai and Ahmedabad. Ahead of the acquisition, GPPL hopes to strengthen its business and enter new markets with new zeal. In light of substantial expansion, GPPL will concentrate on advancing its business by focusing on consumer…
Shopify acquires Remix to bolster its storefront design tools • TechCrunch
Remix, a startup developing an open source web framework similar to Next.js, has been acquired by Shopify, the companies announced in a joint statement today. The financial terms weren’t disclosed, but in a blog post, Remix CEO Michael Jackson said that Remix will receive “long-term backing and support” from Shopify that will allow it to…
Top 4 Metaverse Marketing Strategies Your Brand Should Explore
With technology constantly improving and evolving, we’re now seeing innovations that were once unthinkable. The metaverse is one such example – a virtual environment that is immersive, highly realistic, and where people can interact with each other in real time. If you’ve ever played a video game with online multiplayer capabilities, then you’ve already dipped…