Chattermill adds $26 million, Patronix names new CMO, Brightloom announces partnerships, more CX news.
Chattermill Gains $26M
Chattermill, a customer intelligence platform, has announced it gained $26 Million in Series B funding led by the venture capital firm, Beringea.
Company officials said the money will go toward expansion across the US and Europe and to grow its platform capabilities.
“Building a customer experience strategy for large businesses is incredibly difficult and it must be data-driven. Today, CX plays a huge part in any business’s success — especially in these challenging economic times,” Mikhail Dubov, CEO & co-founder of Chattermill, said in a statement. “Our goal is that our AI is able to analyze over a billion pieces of customer feedback for our clients.”
In other customer experience and marketing software news …
Audiense Acquires SOPRISM
Audiense, a social marketing platform focused on Twitter analytics, has announced the acquisition of SOPRISM, the digital consumer insight tool. As part of the acquisition, Audiense will merge the SOPRISM team and product into the existing platform.
Company officials said the acquisition of SOPRISM will enhance innovation, enable compliant access to audience insights across Facebook and Instagram, provide new audience definitions to enhance data segmentation and ultimately inform marketing operations.
Paytronix Appoints Pamela Robertson to CMO
Paytronix Systems, Inc., a digital guest experience platform, has announced that Pamela Robertson has been named chief marketing officer (CMO). According to company officials, in her new role, Robertson will work to extend Paytronix’s brand, subject matter expertise and solutions into the market.
Robertson comes to Paytronix from Boston-based CrunchTime! Information Systems, Inc. where she served as vice president/head of marketing.
“Paytronix welcomes Pamela Robertson to its executive team at a time when marketing is integral to our brand’s success,”…
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