John Vlasakakis. AdNews asked industry figures for their assessment of 2022 and outlook for next year John Vlasakakis, co-founder, Next&Co By all accounts, 2022 was a bumper year for digital marketing. We’ve experienced an influx of business from new and existing clients, all looking to invest in their future through well-thought-out marketing strategies. The growth…
Tag: advertising costs
Using In-House Data to Deliver Better Marketing Personalization
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Matt Walker, the CTO and co-founder of Simon Data, explains how in-house data can help companies provide better marketing personalization. As regulations around customer privacy continue to evolve, marketers realize the value and capabilities of their…