Three of the world’s largest advertising groups have raised annual financial targets as they seek to convince corporate clients that it would be a mistake to cut brand-building marketing budgets in response to cost pressures. Interpublic, the US marketing conglomerate, on Friday joined its New York rival Omnicom and France’s Publicis in increasing guidance for…
Tag: agency groups
IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
Interpublic Group of Cos. on Friday raised its organic-growth guidance for 2022 to 7% from over 6.5%, citing increased revenues across all markets despite macroeconomic uncertainty that continues to threaten the advertising industry. The New York-based company posted net revenue of $2.3 billion for the quarter ended Sep. 30, an increase of 1.5% from the…