Marketing-focused consultancy Anchora has recently helped two if its clients – Cbus Super and The Lottery Office – successfully implement Adobe’s Journey Optimizer solution. Within the marketing technology world, Adobe Journey Optimizer is one of the most used solutions managing omnichannel marketing campaigns. A huge leap forward from the ‘batch and blast’ digital marketing campaigns…
Tag: automation solution
How To Use Octopus CRM LinkedIn Automation Tool
How to use Octopus CRM LinkedIn Automation Tool? Before answering this question, let’s understand what we mean by Octopus CRM. This simple yet powerful tool automates your work and has a multitude of functionalities. It will communicate with connections at various levels using custom requests (2nd and 3rd). Additionally, the tool will be able to…
Best Marketing Automation Platforms to Personalize the Customer Journey and Automate Tasks Revealed By SoftwareReviews
TORONTO, Nov. 3, 2022 /PRNewswire/ – SoftwareReviews, a leading source for insights on the software provider landscape, has published its 2022 Marketing Automation Data Quadrant, awarding eight Gold Medals to providers in the Enterprise and Midmarket spaces. 2022 Marketing Automation Enterprise Data Quadrant (CNW Group/SoftwareReviews) 2022 Marketing Automation Midmarket Data Quadrant (CNW Group/SoftwareReviews) With just a few clicks,…
Paubox Adds Intelligent Drip Campaign Functionality and Email Design Builder to its Healthcare Marketing Automation Solution
News and research before you hear about it on CNBC and others. Claim your 1-week free trial to StreetInsider Premium here. SAN FRANCISCO, Oct. 20, 2022 (GLOBE NEWSWIRE) — Paubox today launched new intelligent drip campaign functionality for Paubox Marketing, a marketing automation solution designed exclusively for healthcare, enabling healthcare providers and marketers to easily…
American Express and Cvent Team Up
American Express® (NYSE: AXP) and Cvent® (Nasdaq: CVT), a market-leading meetings, events, and hospitality technology provider, today introduced enhanced features to the Cvent Event Marketing & Management platform that further expand virtual payment capabilities, leveraging American Express’ integrated budget management and payment automation solutions. The enhanced features provide a seamless meetings & events (M&E) payment experience for American…
TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance
TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which essentially requires you to put your trust into TikTok’s machine learning systems for full ad targeting and optimization. As explained by TikTok: “Smart Performance Campaign is our first end…