Aaron Shapiro, co-founder and former CEO of Huge, is launching a new agency named Product. For the agency that both makes and markets products for a sustainable future, Shapiro has enlisted a team of industry talent from Huge, DDB and Havas. Product has already attracted leading brands, including Google, Post Consumer Brands, Better, Chubb and…
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Sorrell-backed venture fund takes stake in digital asset manager Tenovos | Business News
A venture capital fund backed by the advertising mogul Sir Martin Sorrell will this week unveil its first public investment in a US digital asset management platform. Sky News understands that S4S Ventures, which was set up this year by Sir Martin and Stanhope Capital Group, are jointly leading a $10m Series B fundraising by…
Young communications professional now heads advertising agency
Communications professional, Evon Benjamin, now heads up BumbleBee Agency as general manager. The full-service digital marketing and advertising agency is strategically positioning itself to grow its business and expand its services with Benjamin at the helm. With over 15 years’ of experience in integrated marketing communications, Benjamin is expected to revamp the business. Garth Walker,…
Hakuhodo launches integrated media business organisation in Taiwan
Hakuhodo, an integrated marketing solutions company headquartered in Tokyo, has launched a horizontal organisation specialised in integrated media business in Taiwan, to offer media-driven solutions for the diverse challenges clients face today. This comes as integrated solution services, including specialised media planning and advanced digital marketing, have become essential in the Taiwanese market due…