Survey of 1500 shoppers reveals why ‘loyalty’ is going to be the differentiator for retailers amid the cost of living crisis. 4 in 5 are part of at least one customer reward scheme 38% actively seek them out and 46% will join up when asked 70% are willing to sign up just to receive discounts…
Tag: Chief Executive
IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
Interpublic Group of Cos. on Friday raised its organic-growth guidance for 2022 to 7% from over 6.5%, citing increased revenues across all markets despite macroeconomic uncertainty that continues to threaten the advertising industry. The New York-based company posted net revenue of $2.3 billion for the quarter ended Sep. 30, an increase of 1.5% from the…