Marketing-focused consultancy Anchora has recently helped two if its clients – Cbus Super and The Lottery Office – successfully implement Adobe’s Journey Optimizer solution. Within the marketing technology world, Adobe Journey Optimizer is one of the most used solutions managing omnichannel marketing campaigns. A huge leap forward from the ‘batch and blast’ digital marketing campaigns…
Tag: CRM system
Legal Industry and Law Firms Need Automation CRMs to Save Time
Related Practices & Jurisdictions The legal industry is in the midst of a rapidly changing technology landscape. Until relatively recently, lawyers have lacked software solutions built specifically for the unique needs of their industry, including nuanced timekeeping, billing, document security, and data collection. Lawmatics CEO Matt Spiegel recently joined the podcast Everything Except the Law to share…
5 Communication Tips for CPAs in the Digital Age
The year 2022 will end, and we will move on to another year. Every year, we go more into the digital world. CPAs now have to accommodate this new digital way of communication with their clients. Various changes have occurred in how businesses communicate with their clients in the last few years. Because of the…
BCX ups the sales ante with centralised SAP solution
JOHANNESBURG, South Africa, 18 October 2022 -/African Media Agency(AMA)/- High levels of responsiveness is essential to the success of any sales-focused business. Data suggests 35-50% of all sales go to the vendor that responds first. However, when sales processes are slow or inaccurate, it can seriously hamper a company’s ability to acquire new customers or upsell to existing…