Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based advertising. Most of those budgets went to test performance on other digital or social channels, like TikTok or CTV. But some brands are giving more love to good ol’ direct…
Tag: CTV
Wpromote Selects Unruly as a Preferred SSP
Unruly Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation NEW YORK, Nov. 22, 2022 (GLOBE NEWSWIRE) — Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, as a preferred supply partner. With deep and…
How perceived CTV advertising challenges can be easily overcome
Connected TV (CTV) is the most talked-about channel today for successfully targeting and influencing consumers. It’s been transformed from a brand-marketing channel to one that functions like paid search and social, allowing marketers to launch self-managed campaigns that focus on superior targeting, incremental reach and trackable success. CTV is bringing performance marketing to TV. According…