Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74% of marketers cite events as their most important demand generation tactic. Why? Because events serve an important strategic marketing function: they allow brands to…
Tag: Market Research
Marketers struggling to make use of data
MoEngage, the insights-led customer engagement platform, has released its new report, Future of Marketing: Why Personalisation Matters. The report includes new data compiled from a survey administered by ClickZ of more than 100 senior-level marketing executives who shared their opinions on the current state of their own personalised marketing. The researchers reveal that marketing executives…
Kevin O’Leary Says This Is a ‘Silent Killer’ of Small Businesses
Image source: Getty Images Is customer retention hitting your company’s bottom line? Key points Customer acquisition costs can be significant, especially if those customers don’t stay around.Look for ways to measure and increase your customer retention numbers, whether by community building or seeking feedback.You might also focus on the types of customers that are likely…
Marketing Automation Market Size [2022-2030] to Reach USD 13.71 Billion, Exhibit a CAGR of 12.9%
“According to the research report, the global marketing automation market was valued at USD 4.79 billion in 2021 and is expected to reach USD 13.71 billion by 2030, to grow at a CAGR of 12.9% during the forecast period.” Polaris Market Research has recently added 110+ pages of a high-quality research report titled “Marketing Automation…
WATCH THIS if Struggling with B2B Lead Generation 🔑
This is the absolute best lead generation strategy that you can do to generate the best B2B leads using outbound messaging. B2B lead gen does not have to be hard. Cold email marketing is the key. Use These Tools &…