Opinions expressed by Entrepreneur contributors are their own. As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve faster than ever, these strategies often…
Tag: Marketing
The Best Christmas Digital Marketing Ideas for Businesses
Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big advertisement budgets. Theming your brand around the season will not increase consumer engagement and create strong brand awareness but also showcase the personality behind the…
Best Influencer Marketing Agency in India
Influencer marketing is now a definite choice for brands for promoting their products. It has become a feasible method for businesses and brands to target the well segmented audiences, attain their targeted metrics of digital footprint, recognition, qualified leads and sales. Influencer marketing benefits Inspiring the perception – Influencer marketing can benefit a brand, in numerous…
The Ultimate Guide To Marketing Automation In 2022
In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy for the future. What Is Marketing Automation? Marketing automation is using technology to automate the…
More Advertisers See Agencies As Good Value For Money (though Media Has A Lot To Prove)
The World Federation of Advertisers repeats a survey on client-agency relationships last conducted in 2018. And the results are positive. Chief marketing officers’ perception of value provided by their agency partners is at the highest level in over a decade. The findings come from the World Federation of Advertisers (WFA) and The Observatory International’s latest…
Why It’s Time To Think Differently About What Your Modern Marketing Team Looks Like
Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty For the past two years, in-house marketing teams have been feeling the pressure to do more with less. As the economy remains uncertain, the job openings are there, but instead of a long line…
How to optimise digital marketing budget
A business’ success can be measured by how it has been performing in engaging existing customers and attracting new prospective customers effectively. This requires a good marketing strategy and for the strategies to keep recording high ROI, the marketing wheels must keep spinning with a mindfully devised marketing budget in place. As most businesses have…
4 easy ways to optimize marketing automation platform data intake
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do…
Great Email Marketing Platforms to Choose From
Any great international marketing consultancy should know that email marketing is one of the best ways to promote a business’s brand, product, and services to its target audience. If done correctly, research has already shown that email marketing consistently delivers better ROI than any other marketing channel. Aside from allowing you to build up an…
Vineet Bajpai on the evolving digital space and its rapid growth
Magnon Group’s Bajpai gives insights into social and e-commerce space and mentions how influencer-led campaigns are shaping decision-making. Vineet Bajpai, Founder & CEO at Magnon Group and a jury member for Social Samosa SAMMIE BSMB 2022 sheds light on the major obstacles that the digital industry has faced in the past year. He also shares…