How will you apply SMS marketing lessons from 2022 holidays in 2023? (credit: Emmanuel Ikwuegbu on Unsplash) The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves. This year, faced with an uncertain consumer…
Tag: Mobile telecommunications

Iterable Unveils Cutting-Edge Mobile & Cross-Channel Capabilities
Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers. The modern consumer is mobile-first, and spends…