How will you apply SMS marketing lessons from 2022 holidays in 2023? (credit: Emmanuel Ikwuegbu on Unsplash) The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves. This year, faced with an uncertain consumer…
Tag: SMS
Black Friday and Cyber Monday customer communications become more conversational
VODNJAN, Croatia–(BUSINESS WIRE)–Research from global cloud communications platform Infobip shows that Black Friday and Cyber Monday interactions on its platform reached new highs this year, as rich conversational channels become important for customer communications. Black Friday interactions increased to 2.36 billion this year. Cyber Monday interactions to 2.12 billion. Infobip’s analysis shows a 112% increase…
Anchora implements Adobe Journey Optimizer at two clients
Marketing-focused consultancy Anchora has recently helped two if its clients – Cbus Super and The Lottery Office – successfully implement Adobe’s Journey Optimizer solution. Within the marketing technology world, Adobe Journey Optimizer is one of the most used solutions managing omnichannel marketing campaigns. A huge leap forward from the ‘batch and blast’ digital marketing campaigns…
The Top 5 Direct Marketing Stocks to Keep an Eye on in 2022
In a world where digital marketing is increasingly taking over, direct marketing still remains a viable and profitable marketing strategy for many businesses. Direct marketing stocks have the potential to be high earners, and investors should keep an eye on the top 5 direct marketing stocks in 2022. With the right tools, these stocks can…
BFCM Data Shows Consumers Relied Heavily on Email and SMS for Holiday Shopping
Black Friday and Cyber Monday SMS Marketing Conversion Rate BFCM 2022 SMS Marketing Conversion Rate VILNIUS, LITHUANIA, December 6, 2022 /EINPresswire.com/ — A new holiday marketing report shows that as consumers began shopping in early November, email and SMS marketing played an increased role in converting shoppers compared to previous years, especially during Black Friday…
Origence and Eltropy Partner to Deliver Streamlined Loan Origination Experience
Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here. IRVINE, Calif. and LEHI, Utah, Dec. 01, 2022 (GLOBE NEWSWIRE) — Origence, the leading lending technology solutions provider for credit unions, announced a partnership with Eltropy, the leading digital communications platform for community financial institutions (CFIs). With the partnership, Eltropy will integrate…
The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period
NEW YORK, Nov. 25, 2022 /PRNewswire/ — The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period. Read the full report: https://www.reportlinker.com/p06364583/?utm_source=PRN The marketing Cloud platform provides relevant, personalized journeys across channels and devices, enabling marketers to deliver…
Textbot.ai will share how it can increase your leads by 300 by Textbots.ai. Are you looking for a way to increase your lead generation? If so, you should consider texting your leads. Texting is a great way to reach out to potential customers and it can help you increase your leads by 300%. In this…
Iterable Unveils Cutting-Edge Mobile & Cross-Channel Capabilities
Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers. The modern consumer is mobile-first, and spends…
Iterable extends its marketing platform with new automation features
Iterable Inc. today updated its cloud-based marketing platform with new features designed to help brands more easily deliver personalized offers to customers. San Francisco-based Iterable is backed by more than $340 million in funding from Silver Lake, Capital One Financial Corp. and other investors. The startup offers a marketing platform that enables brands to send…