Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74% of marketers cite events as their most important demand generation tactic. Why? Because events serve an important strategic marketing function: they allow brands to…
Tag: Strategic management
Law firm profitability: Surviving economic uncertainty
By Legal Futures Associate ARC Costs Law firm profitability is necessary for effective business growth and development. Many businesses within the legal services industry are currently facing financial difficulties due to recent law reforms, the pandemic, and the current cost of living crisis. We even have a recession to look forward to which is being forecast…