How will you apply SMS marketing lessons from 2022 holidays in 2023? (credit: Emmanuel Ikwuegbu on Unsplash) The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves. This year, faced with an uncertain consumer…
Tag: telecommunications
AI x Marketing Automation – The future of marketing
Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is borderline impossible. The challenge of Marketing Automation is further simplified with the advent of Artificial Intelligence. A McKinsey study shows that AI will have…
Zeta Global Holdings Corp. Class A Down 4.48% To $8.00 After Earnings Miss
Zeta Global Holdings Corp. Class A (ZETA) said after close Tuesday that it lost $0.49 per share in quarter three 2022. On the revenue line, the company reported $152.3 million, missing estimates by $6.5 million. In the same quarter a year ago, the company lost $0.53 per share on revenue of $115.1 million. The stock…