How will you apply SMS marketing lessons from 2022 holidays in 2023? (credit: Emmanuel Ikwuegbu on Unsplash) The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves. This year, faced with an uncertain consumer…
Tag: Thanksgiving
GMA Pinoy TV hosts Fil-Am leaders for Thanksgiving, Network visit – Manila Bulletin
FYLPRO delegates Leading broadcast company GMA Network, through its flagship international channel GMA Pinoy TV, recently opened its doors to the 15 delegates of the Filipino Young Leaders Program (FYLPRO) last Nov. 24 during their week-long immersion trip to the Philippines. Welcoming them is GMA International First Vice President and Head of Operations Joseph Jerome…
How one organization is tackling underage drinking
Campaign: We Don’t Serve TeensCompanies: Foundation for Advancing Alcohol Responsibility aka Responsibility.orgAgency Partners: Global Situation Room and Porter Novelli (earned media); Actual Size Creative (creative designs); and BrandMuscle (channel marketing automation).Duration: November 15 – December 31, 2022 In 2021, the number of teens who drank alcohol decreased significantly, according to a National Institute on Drug Abuse survey. That year, 28%…
BFCM Data Shows Consumers Relied Heavily on Email and SMS for Holiday Shopping
Black Friday and Cyber Monday SMS Marketing Conversion Rate BFCM 2022 SMS Marketing Conversion Rate VILNIUS, LITHUANIA, December 6, 2022 /EINPresswire.com/ — A new holiday marketing report shows that as consumers began shopping in early November, email and SMS marketing played an increased role in converting shoppers compared to previous years, especially during Black Friday…