The ongoing change in consumer behavior has led many businesses to reimagine and rebuild their digital marketing efforts, as social media now makes up for a majority of online interaction and digital communication between brands and consumers.
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Advancements in tech gave access to consumers for social media
Advancements in technology and software gave way to the widespread adoption of several innovative digital tools. These tools include the Internet of Things (IoT), mobile networks, and technologies that once seemed foreign to consumers. On the back of this upgrade, we now see businesses having better access to markets and consumers previously considered remote or out of reach.
Many more consumers are online, working from home
As a growing number of consumers move their work, studies, and leisure interests online — the same majority of online users are being shaped into social media users at the same time.
Social media has perhaps surpassed its original definition; today, it’s become an online ecosystem that brings users closer to each other. But at the same time, users are in direct contact with the brands or businesses they would interact with regularly.
Social media is the way forward for small businesses
Today we see more than 4.26 billion social media users worldwide, according to recent figures by Statista. This figure is set to increase over the coming years, visiting more than 6 billion global citizens using social media by 2027.
Against this backdrop, we’re seeing businesses taking better advantage of social media and what it can do for their business growth prospects.
Social media is a fantastic marketing tool
Social media has become a marketing tool, a consumer-focused platform that utilizes several advanced tech capabilities. For example, deep machine learning and Artificial Intelligence (AI), among other business tools, help businesses to reach the right target audience and to get…
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