Jonny and Paddy Davis, the former founders of Honey+Buzz, which was acquired by Allied in 2021, have been appointed Executive Vice Presidents
Current Senior Vice Presidents Matthew Glass and Jennifer Granozio to retire
LONDON, Nov. 17, 2022 /PRNewswire/ — Allied Global Marketing (Allied), a full-service performance marketing agency working with the world’s largest entertainment, culture and lifestyle brands, today announced it has relaunched its experiential offering as Allied’s Brand Experience (BXP) division and appointed former Honey+Buzz co-founders Jonny and Paddy Davis as Executive Vice Presidents. Reporting to Adam Cunningham, Chief Strategy Officer, they will dually lead cross-border integrated campaigns.
Paddy and Jonny Davis
“As our clients demand increasingly global, performance-driven and integrated experiential campaigns, we’re excited to bring in Jonny and Paddy to help lead our Brand Experience division worldwide,” said Cunningham. “This new holistic approach goes beyond live events to integrate our services across earned, paid and owned media throughout all forms of live, digital and hybrid activations.”
“For us, Experience is Everything. That’s why we craft immersive and captivating moments across physical, digital, virtual and hybrid touchpoints turning audiences into advocates,” said Jonny. “We are excited to build a truly global offering that is integrated across the entire agency and will allow our clients to create meaningful experiences that will drive the future of culture,” added Paddy.
As part of this updated global structure, the new Brand Experience include campaign elements before, during and after each event using a five-stage framework:
Strategy: Data-informed at the core of every campaign
Awareness: Driving active attention and pre-engagement
Experience: Brand connection at a personal level
Amplification: Resonating beyond the core experience
Measurement: Realtime data and insights to inform and guide the next…..
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