Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries.
And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions. Artificial Intelligence opened the portal to many applications – from content creation to sentiment analysis.
The marketing industry has welcomed Artificial Intelligence with open arms. According to a study conducted by Salesforce, 8 in 10 digital marketers are deploying AI and Machine Learning-enabled solutions for their marketing endeavours.
One of the quotes that will always stand true about marketing is “Content is King.” A brand’s message to its audience determines a marketing campaign’s success. Words significantly impact people and help marketers translate a brand’s philosophy into the language a customer understands. Besides building credibility and creating transparency, an effective content marketing strategy influences purchase decisions.
The marketing landscape has become significantly agile given the ever-evolving technology and trends. Consequently, marketing channels are swarming with content pieces more than ever, and brands find it difficult to churn out quality content.
Marketing Automation has taken over content creation and timely distribution to drive results efficiently. AI can help brand managers ideate for content by easing the processes such as content creation, dissemination and performance analysis.
1. Identification:
Content Automation gives marketers a head start in creating a content strategy. It underlines where the interest of consumers lies and whether the existing content is addressing their queries. Power tools like Google Search Console can quickly determine relevant…
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