VODNJAN, Croatia–(BUSINESS WIRE)–Research from global cloud communications platform Infobip shows that Black Friday and Cyber Monday interactions on its platform reached new highs this year, as rich conversational channels become important for customer communications. Black Friday interactions increased to 2.36 billion this year. Cyber Monday interactions to 2.12 billion.
Infobip’s analysis shows a 112% increase in multimedia messaging (MMS) and a 10% increase in WhatsApp interactions on Black Friday compared to a typical November Friday this year. Meanwhile, MMS and WhatsApp interactions increased by 120% and 13%, respectively on Cyber Monday compared to a typical Monday in November.
Black Friday (% increase vs a
typical Fri in Nov ‘22)
Cyber Monday (% increase vs a
typical Mon in Nov ‘22)
Mobile app messaging
Interactions on both days reached new highs this year as businesses and brands messaged their customers earlier to drive sales. Highlighting the continued popularity of the promotional days, Black Friday interactions were up 48% compared to an average Friday in November. Cyber Monday interactions increased by 44% compared to an average Monday in the same month.
The U.S. was the main driver of growth, where interactions increased 66% on Black Friday and 65% on Cyber Monday compared to 2021.
Ivan Ostojić, Chief Business Officer at Infobip, said: “Our data shows that businesses and brands increasingly favor rich and more conversational communications channels to communicate with their customers across Black Friday and Cyber Monday. Conversational experiences and same-day sales offers drove an increase in multimedia, chat app, and mobile app interactions. Meanwhile, in the year of its 30th anniversary, SMS continues to remain a critical channel, especially on Black Friday itself.
“This year, we focused…