As time marched on and the pandemic remained a challenge for businesses, many businesses returned to digital marketing in droves to bolster their online presence.
“Businesses that weren’t perhaps as focused on digital or didn’t feel that digital was important to them suddenly realised they were being left behind. Every business can now see the importance of having a digital strategy in place to reach customers.”
Cube Online founder Tony Van-Eyk: “We’ve done a lot of work on our employee proposition over the past 12 months.”
Opening a second office in London has seen the team grow to 116 people. Further expansion into Europe is also on the horizon. He attributes his growth to having great product-market fit.
Like most companies in the digital space, finding skilled workers remains a challenge. A financial reward for referrals and offering flexibility has been crucial in the war for talent. He’s in the process of hiring for 25 new roles over the coming months.
“We’ve mainly focused on the SME market, but we’re moving upmarket into the enterprise sector next year. We’re also making a move into channel partners to handle trade shows and expos, among other initiatives,” he says.
Taking a selection of the team away for a few days to an off-site meeting for a thinktank on how to improve the business this year saw a number of staff members chosen for a trip to the Whitsundays for three days.
“This allows time for reflection and we also ask people proactively to career plan,” he says.
“We’ve done a lot of work on our employee proposition over the past 12 months which has helped us with attraction and retention of staff, which sets us apart from others in our space.”
Signifi focuses on remarketing
The digital marketing shift over the last couple of years has also proven a boon for Perth-based Signifi Media, which has also made the AFR Fast 100.
The six-year-old online marketing and digital solutions agency offers remarketing and retargeting…
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