Facebook may garner thoughts of photos of birthday parties and meals, political posts, and viral videos. However, Facebook is a powerful tool for any business – including law firms. Facebook marketing allows you to promote your law firm and build your brand with an active online presence. Depending on your budget goals, free and paid marketing options can be considered. When used to its most absolute advantage, Facebook marketing for lawyers can be its own stream of revenue, but getting there can take time and money. Keep reading for insights on the Facebook marketing strategies you might consider.
The Process of Facebook Marketing for Lawyers
Once you have decided to advertise your law firm and legal services on Facebook, you need to know where to start. You also need to understand what will help you grow a following and how to make the most of every penny you put toward paid ads.
As mentioned, organic and paid options are for growing your following and attracting potential clients. Organic posts are those you share on your business page – likely a blog from your website, a relevant news article, or downloadable content like whitepapers. Organic posts are meant to be interacted with, shared, and clicked. With paid posts, you can target specific demographics and locations to increase the chances of potential clients seeing your ad and visiting your website. Before that, however, you need to start with ensuring you have a healthy social media presence.
The Power of a Single Blog Post
One of the easiest ways to generate followers on social media is to post engaging content, like a topical or evergreen blog. Depending on your current content marketing plan, you may have the perfect post to share. If not, you need to carefully choose a topic you know is compelling to your target audience. Consider your practice areas, the types of cases you want to take, and what questions you can answer for potential clients that will convince them to contact you for more…
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