Opinions expressed by Entrepreneur contributors are their own.
As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve faster than ever, these strategies often hinge on a business’s agility, flexibility and willingness to adapt to industry shifts.
Two such shifts that arose from the pandemic’s disruption were an emphasis on personalization and customer experience. Moving into the new year, organizations can expect these trends to continue and undergo further refining as hybrid buying and selling solidify as the new normal. Tools and tactics that can better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.
As you prepare, here are five trends to watch and incorporate into your strategies.
1. RevOps is on the rise
Internal fragmentation of the sales process has long been a source of friction in the buyer’s journey. It can have a detrimental effect on the seamless customer experience consumers are hoping for. Businesses need to unite their internal sales process to mirror what their customers prefer and expect. One of the ways they can do this is through revenue operations. This business model knocks down silos and gets everyone working toward the same goal: revenue. And since revenue is tied closely to customer purchases, it often translates into uniting behind the customer experience.
Processes and tactics that focus on shared data, agreed-upon procedures and clear communication will be vital to creating the seamless experience that so many customers now expect. Successful implementation of a RevOps model can see a 10-20% increase in internal customer satisfaction.
Related: Are You Reducing Friction For Your Sales Team? If Not, Here’s Why.
2. Curated content is key to one-to-one selling
In…
..
[ad_2]