Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is convincing firm leadership to try new tactics, with 57% of firms citing this as an obstacle. Also, just over half of the firms surveyed reported lacking the time to expand digital efforts, likely due to overburdened marketing staff. Forty-one percent of respondents reported another challenge – keeping up with the rapid changes in best practices for marketing a law firm due to new algorithms, platforms, and new technologies offered by established players and startups, no surprise given the large need for marketing training within these firms.
Despite the many challenges of marketing a law firm, digital marketing is crucial for your firm since the average person spends so much time online, including hours on end connected via their smartphone. Here are some of the most effective solutions to overcome the various challenges that law firms face when marketing a law firm to potential clients.
What are Some Common Challenges of Marketing a Law Firm?
There are many challenges legal marketers may face in the legal industry, such as:
Not getting a return on investment with costly channels
Not being able to prove the importance of marketing to higher-ups
Trying to keep up with the ever-changing scope of legal marketing
Maintaining a sufficient budget
Leveraging new tactics successfully (without the ‘throwing something at the wall and hoping it sticks’ method)
Recruiting talent
Knowing which tools to use
Getting beat out by your competitors
Lack of time
How to Overcome Challenges When Marketing a Law Firm
1. Provide Marketing Education
The first step to easing your firm into widespread acceptance of digital marketing is to train both marketing staff and attorneys. You need to take steps to ensure that you and your marketing team all…
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