GUEST OPINION: The real estate industry is a competitive market, with an increasing number of websites and marketing platforms. It has never been easier for home buyers to find the home they want and for sellers to sell their property. But it has also never been harder for real estate agents to stand out from the crowd.
In this article, we will discuss how real estate marketing automation can help agents stay ahead of the competition by providing them with the tools they need to be more efficient and effective in their work.
What is Real Estate Marketing Automation?
Real estate marketing automation is the process of introducing technologies that help with the sales, purchase, and management of real estate properties. Real estate agents are using it to help them with their digital marketing efforts and save time. It also helps them in generating more leads and higher quality leads.
The real estate marketing software can help with:
Lead generation
Lead categorization
Email marketing campaigns
Lead engagement
Ad creation and running
Website activity and its behaviour
Marketing and sales analysis
Sales and cash flow prediction
Key Benefits of Implementing Real Estate Marketing Automation
61% of real estate agencies leverage tech tools in their daily routine. Also, about 35% of these agencies are considering adopting automation. Many more businesses are seeing the benefits of marketing automation. Here are some of the key advantages:
Speed
Automating the real estate marketing process provides faster feedback and decreases the time it takes to close a deal. With the mass adoption of automation in the real estate industry, over 7.1 million houses were sold in the United States.
Not long ago, agents and companies primarily used Excel and Google Docs to manage their leads. This is usually time-consuming. However, automation came along with systems that made the process organized and fast.
Accuracy
Manipulating data manually can lead to typos…
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