Does it ever feel like your phone can read your mind? Well, it can. Kind of. Think about it. The last time you opened up an app on your phone or went to do a search, you most likely saw an ad for a restaurant you frequent or a sale at your favorite clothing store. These ads are tailored to you based on information that has been gathered about you. This is called programmatic advertising and, along with Google Ads, are extremely powerful tools for small business owners. Just ask Andrew Knudsen, vice president of Coventry Motors in Huntington Station, New York. He recently started working with Advanced Local LLC, a marketing agency that specializes in digital marketing strategies.
Backstory
Knudsen, a client of Cecil Bullard, CEO of the Institute for Automotive Business Excellence, didn’t have a clear vision of what exactly he wanted to do with his website or his marketing strategy. He was successful but knew he could be doing more. He was also looking to hire more people and was interested in targeting potential talent through geofencing.
Problem
The internet is constantly changing and even the savviest business owners will have trouble keeping up with new algorithms and the latest strategies. Knudsen knew he needed help, so he told Bullard what he was looking for. Bullard put him in touch with Tom Lambert, owner of Shadetree Automotive in Layton, Utah, who told him about Advanced Local.
Knudsen contacted the company and began working with Dan Vance, managing partner for Advanced Local.
Solution
When the two began working together in December of 2021, Vance looked at Shadetree Automotive’s website and let Knudsen know where it could be improved and made some suggestions on how. Knudsen gave him full reign and allowed him to take over the website and start fresh.
Vance started doing more marketing for the company, including taking over Google Ads. Knudsen has been thrilled with the outcome and increased traffic flow.
“Dan sent a list of keywords that…
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