New York, United States, Nov. 30, 2022 (GLOBE NEWSWIRE) — Marketing automation is a tool that helps companies build stronger customer engagement campaigns by eliminating time-consuming tasks and allowing the marketing team to focus on more crucial aspects. Today, many organizations are overworked, dealing with problems like tracking engagement and pursuing the wrong leads. Automation can help with program scalability, the delivery of more customized and targeted messaging, sales alignment, and effectiveness tracking. By implementing process automation, marketing automation may assist in saving time, improving marketing, boosting engagement, and enhancing revenue.
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Technological Advancements Drive the Global Market
The demand for marketing automation software is rising due to technological development and the growing use of the internet for operational tasks. Market expansion is also anticipated to be fueled by the emergence of social media marketing and the rapid adoption of digitalization. Big data, artificial intelligence, and machine learning, among other technologies, are anticipated to play a crucial role in marketing automation in the future.
Report Scope
Report Metric Details Market Size USD 11.25 Billion by 2031 CAGR 9.6% (2023-2030) Historical Data 2020-2021 Base Year 2022 Forecast Period 2023-2031 Forecast Units Value (USD Billion) Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends Segments Covered Solution, Enterprise Size, Deployment, Application Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World Key Companies Profiled/Vendors Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.),…..
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