The higher ed marketers at Search Influence and Tulane SoPA present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 UPCEA South Region Conference.
NEW ORLEANS, Nov. 3, 2022 /PRNewswire-PRWeb/ — Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of Professional Advancement (SoPA).
Since 1915, UPCEA has been a leader in the continuing education space, working with private and public universities across North America. Now based in Washington, D.C., UPCEA continues to be the leading association for professional, continuing, and online education.
At the 2022 UPCEA South Region Conference, marketing professionals will get the opportunity to learn about the latest trends in higher education marketing.
Higher Ed Marketing Session Description
According to The Evolllution, the student experience starts with a university’s website — making the need for concise and user-friendly web pages more important than ever before.
Higher education institutions put their search visibility and website traffic at risk when big, and even sometimes nominal, changes are made to their websites.
In Search Influence and Tulane SoPA’s UPCEA session, “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes,” higher-ed marketers will learn how to avoid costly mistakes that may unknowingly impact search ranking and traffic by gaining an understanding of technical SEO.
“Technical SEO helps Google better process your site,” said Search Influence’s Director of Sales and Marketing Paula French. “We want higher education marketers to understand its importance, so they don’t risk their search rankings and traffic when they make site updates.”
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