Building A Better Mousetrap: Simplifying Digital Marketing For Entrepreneurs
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“Build a better mousetrap and the world will beat a path to your door” is one of the oldest clichés in marketing. In the modern digital age, perhaps this adage should be modified to read “build a cheaper and easier to use mousetrap. . .” Accomplishing such a feat was the stuff of childhood dreams for Said Shiripour, a modern-day Horatio Alger success story.
Born in Tehran, Iran in 1990, Shiripour emigrated with his parents to Germany at the age of 10. Always interested in programming and technology, he enrolled in computer sciences at the Technical University in Kaiserslautern a few hundred kilometers southwest of Frankfurt. Although he was majoring in software engineering, it was the application of these skills to drive the power of online marketing which fueled his ambitions.
Leveraging the Evergreen Project, an open source ILS (integrated library system) widely used by libraries around the world, Shiripour published an online marketing automation system with email list management capabilities in 2013. Boasting features not available elsewhere, it quickly became a bestseller, at first in Germany and then internationally.
Said Shiripour, EZFunnels
Said Shiripour, EZFunnels
A variety of awards followed, including Best Online Marketer in Germany and similar citations in over a dozen countries. Subsequently, Shiripour’s company launched another 50 products, 10 of which garnered over $1 million sales each. Ultimately, over 100,000 customers signed on, generating over 50 million in sales. Despite his success and growing wealth, he felt there were bigger mountains to scale.
Making it easier to collect and manage large email lists is one thing but creating an all-in-one system to empower business owners without technical or marketing skills to scale a successful online business was a far more interesting challenge,” Shiripour recalls.
Inspired by the absence of an…
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