Cold Calls can be really overwhelming, but if you prepare well they can turn out be long lasting leads. It is extremely necessary for a Sales person to do good amount of research before they pick up an upcoming call. They can divulge in the values and interests of their prospects through various social media sites like LinkedIn, Instagram, and more. For more additional information, he can use a marketing automation platform so that it becomes easy to decipher about the sentiments of your prospect about your organisation. This may help you shape the conversation better. Consult your CRM platform to review the interaction with this person to understand how you can carry the conversations forward.
When on call, ask questions. Make the person feel you are interested in knowing his interests. Do not follow a set script and be focused on what you are trying to sell. Make sure that you follow up with the client more than once. It is observed that most sales happen after 5th or 6th follow up so do that to make your client feel relevant. You can use a call reminder app to make sure you timely follow up with your client. With a few tips you can also ace a cold call and make a permanent client for your organisation.
How to Ace a Cold Call?
Research Your Client
When you make a cold call, make sure to follow these things to ensure that you do not loose a prospect.
Research a Lead: Research about a person on the social media. When you go through a person’s social media you find a wide variety of data at one single place. On twitter, you can find the people your prospect follows and the groups he is a part of, this indirectly gives you information about his interests and values. While on twitter, by keeping a close watch on the person’s likes, mentions, and shares you can decode his interests. Also make sure to use a marketing tool to research about the person’s sentiments about your organisation to understand the person better. Also while…..
[ad_2]