WISCONSIN — Last year, a Wisconsin native decided he wanted to “work for himself” and launched his own business. Now, he’s using his agency to serve others.
Alex Evans started working at Lucid Light Lounge in Milwaukee as a marketing director in 2016, but after the pandemic tore through Wisconsin, the nightclub was sold in 2021. Evans found himself out of a job.
He spent the months ahead freelancing as he found his footing. He poked around at his options. But that fall, he decided he wanted to make a change, both for himself and for others.
“I have the connections. I have the drive. I have the ambition,” he told himself. “I just want to work for myself… I’m just gonna do this thing myself.”
That, he said, is when Raging Agency was born.
Photo courtesy of Alex Evans
Raging Agency, a digital marketing agency, is based in Miami, Fla. But Evans was raised in Grafton, Wis., and said most of his clients are actually based in Milwaukee — where he went to college at Marquette University and Milwaukee Institute of Art and Design. Evans himself said he enjoys traveling and works from various states — or even countries — at any given time.
Evans said running his own agency, ironically, has given him the room to spend more time with his clients.
“Back in the day, working at Lucid, running marketing for a night club is probably the hardest thing you could ever do,” he said. “You can’t track an ROI; you can’t track people you’re bringing into the door. You also have to make the place look fun and busy, but you can’t show too much. It’s so strategic and so creative and so difficult.”
He said now he sits down with business owners — such as his Wisconsin clients: Mad Chicken, Chubby’s Cheesesteaks and Detail Doctors — and develops a tailored, comprehensive strategy. He said he also does general consulting and works with some national brands such as Balanced Breed.
“It’s more than just marketing,” he explained. He said he…
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