Nov. 3, 2022 Loyalty and guest engagement platform Thanx has completed the upgrade of its Loyalty 3.0 platform that features new capabilities that let brands respond and adapt to market variables, customer behavior and market changes in real time. With the new Loyalty Engine, brands can deliver program sophistication and agility and the same ability…
Month: November 2022
Kade Kropp is inspiring like-minded people through his content
Photo courtesy Kade Kropp Opinions expressed by Digital Journal contributors are their own. Social media is often criticized for its toxicity, with many users becoming victims of cyberbullying, especially in today’s world where ‘cancel culture,’ and cyberbullying have become so normalized. These two practices have seen many people lose their jobs. Others struggle with mental health challenges….
6 data collection tactics for marketing in the cookieless future
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy First-party vs. third-party data The first thing to know is that first-party…
Rebel Interactive Group Addressing Challenges Faced By Higher Ed
Connecticut-based digital marketing agency Rebel Interactive Group and two of its senior leaders, President and Co-Owner Allison Minutillo and Chief Strategy Officer BJ Kito, were selected to speak at the 2022 UPCEA New England Region Conference in October. According to its website, UPCEA is the only organization in North America that focuses on the professional,…
FNB records sharp e-commerce growth since 2019
The local online e-commerce market is currently estimated at just under R200bn per annum, up from R90bn in 2019 and R142bn in 2020, and has already exceeded pre-pandemic 2025 projections, according to FNB Merchant Services data. Source: Getty Originally dominated by digital goods such as airline travel and accommodation, the nature as well as the…
How digital marketing enhancements make shopping more convenient for consumers
When it comes to purchasing today’s consumers, the convenience part of the shopping trip is now digitally enhanced with research, decision-making, and purchase. According to a study commissioned by Bazaarvoice and Deloitte & Touche LLP, most shoppers (70%) look at customer reviews and customer photos to learn more about products. Consumers have more purchasing options…
Customer Communication Management Market to Generate $3.5
Westford, USA, Nov. 04, 2022 (GLOBE NEWSWIRE) — Today, organizations are rapidly adopting customer communication management solutions and services to keep pace with the ever-changing customer expectation and behavior. The trend of BYOD and mobile commerce is gaining momentum in the global customer communication management market, which has resulted in an increase in the use…
Digital Bullet Agency Helps Real Estate Investors and Mortgage Brokers Dominate Search Engines Using Premier SEO Techniques
The digital marketing agency helps businesses in the real estate industry rise above in search engine results and maximize their leads using the latest and evergreen SEO practices The real estate industry has never been more competitive. Realtors are fighting for buyers’ attention left, right and center. From social media influencers to YouTube and Google…
Wealthies Circle Podcast: Top Strategies to Accelerate Growth in 2023
Despite excellent top-line revenues across the wealth management space these past few years, without the tailwinds of market gains, the truth is many advisory firms are not growing at the rates they previously were. This has left many firms looking for new ways to turbo-charge their marketing strategies to regain momentum. Listen in as Brian…
Scenic Group Hires dentsu X For Its Digital Media Strategy
Scenic Group, which includes Scenic Luxury Cruises & Tours, Emerald Cruises, Evergreen and Mayflower, has announced its decision to appoint dentsu X, a leading branding and digital marketing agency, to handle its global digital media strategy, according to a press release .The decision was effective immediately with Scenic Group consolidating all its digital media with…