Crypto and NFT enthusiasts might have heard of the Bored Ape NFT named Champ Medici. Owned by Cordell Broadus (pictured), a crypto entrepreneur and investor and Snoop Dogg’s son, Champ Medici made waves in Asia this year when it partnered with Asia-based influencer marketing agency Gushcloud International to explore opportunities in music, gaming, and consumer products. Broadus and Gushcloud even launched The Champ Medici Lounge, a Web3-focused five-day event during the Singapore F1 Grand Prix which featured a huge inflatable art installation at Somerset Youth Park.
Broadus’ journey into the world of crypto didn’t happen by chance. In fact, he was first introduced to it in 2017 and while he had the urge to dive into digital tokens, the young entrepreneur decided to take his time. However, the crypto market crash in 2018 caught his attention and that eventually piqued his interest in the crypto world.
“After I saw the hype disappear and when the crash happened, I knew it was going to be even bigger when it returned,” Broadus told MARKETING-INTERACTIVE during a recent chat on the first day of Digital Marketing Asia 2022. “Not just cryptocurrency in general, but just all the creativity surrounding cryptocurrency and the utility it has to offer. So it really sparked my interest because I was always into technology. I was one of the first people to show my father Instagram and he was one of the first celebrities on the app,” Broadus added.
He also remembers being the first kid in his high school to use Instagram and getting everyone to download it. And Broadus wasn’t even thinking of getting profile shares or likes. “Now we have a new age where young creatives and entrepreneurs are thinking of being a talent and pushing across a message for these giants. So it’s a more decentralised ecosystem that we are creating where everybody can reap the benefits,” Broadus explained.
The terms Web3, crypto, and NFT have become popular in recent times and some companies are…
..
[ad_2]