YOUNGSTOWN, Ohio — Dennis Schiraldi is giving back to his city by bringing his marketing expertise to the professionals of Youngstown.
The idea for DOYO Live, an interactive marketing conference, came to Schiraldi in the basement of a hotel in Rochester, Minn,. during a business conference seven years ago. He figured that if hundreds of people would travel to Minnesota to learn about social media marketing, they would do the same for his hometown.
“I was looking at Youngstown, and I was like, ‘Man, we have some amazing resources. We can do this in our town,’ and that really inspired me,” Schiraldi said. “The time was right — Youngstown is in this revitalization mode, and I wanted to figure out what my “giveback” was to the city, and it was taking my marketing knowledge and trying to bring it to the masses.”
Schiraldi hosted his fifth conference Thursday. DOYO Live is an immersive marketing experience, featuring speakers presenting on the how-tos of modern-day marketing and sales strategy.
This year’s conference featured guest speakers such as Devyn Bellamy, senior marketing manager for HubSpot, a Massachusetts-based provider of marketing and sales software; the Servpro and iSynergy marketing teams and a surprise special guest — Youngstown boxing legend and entrepreneur Ray “Boom Boom” Mancini.
Mancini shared the top three things he’s learned about marketing: know your product, take risks and don’t be afraid of collaboration. He said he first learned about marketing during his time in boxing. “When you sell a fight, you’re selling yourself,” he said.
HubSpot’s Bellamy spent his 20-minute time slot explaining the company’s flywheel model. The flywheel is a model adapted by HubSpot to explain the momentum a company gains when it aligns the entire organization around delivering a remarkable customer experience.
“It’s a big, heavy wheel that gains inertia from applied forces. Once it’s…
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