Fernando Beltran is the Founder and CEO of Identika, an Inc. 5000 and Davey Award winner creative agency.
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Artificial intelligence has reshaped many aspects of our business, personal and social worlds—you probably interact with AI daily and may not even realize it. As AI tools and solutions become less sci-fi and more business as usual, leaders are realizing how their companies can take full advantage of the true power behind their capabilities. Organizations across sectors are looking closely at and investing in technology to see where it can be used for a competitive edge. According to Grand View Research, the global AI market was valued at $93.5 billion in 2021, and it’s expected to keep climbing at a compound annual growth rate of 38.1% from 2022 to 2030.
In the corporate world, AI tech impacts how companies work and communicate with consumers for improved buyer experiences. More than ever, business goals are driven by the customer’s wants and needs. Thanks to digital innovations, they are no longer confined to the shelves of brick-and-mortar buildings. This makes new technology adoption imperative for companies as consumers look for brands to deliver top-notch modern experiences. For businesses that want a more nuanced, comprehensive understanding of their target audiences, AI technology is becoming a must-have for constructing optimized marketing strategies and campaigns.
AI technologies within marketing campaigns help speed up the decision-making process through automation based on data collection, analysis and additional observations. Current audience or economic trends can impact AI’s decision for marketing efforts, consistently keeping your brand at the pulse of consumer preferences and expectations. AI is often used in digital marketing efforts where speed is essential.
Businesses that cannot keep up with emerging technologies and integrate them into their processes will eventually be replaced by those that can. To scale up and boost…
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