PPC drives up brand awareness by 80% MIAMI (PRWEB) December 20, 2022 According to Google, pay-per-click or PPC ads increase brand awareness by 80% and lead to a 10% increase in store spending for those who click on them. These demonstrate the value of PPC in building brand recognition and driving more sales. DesignRush,…
Tag: business to business
Anatomy of a Billion-Dollar Silicon Valley Exit, Presented by JOTO PR Disruptors®
The goal of this webinar is to spell out the actionable steps businesses can use to accelerate their growth, which is what JOTO PR Disruptors is all about. This webinar will provide usable data that can benefit companies professionally and financially. TAMPA BAY, Fla. (PRWEB) December 19, 2022 JoTo PR is presenting a free…
Why It’s Time To Think Differently About What Your Modern Marketing Team Looks Like
Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty For the past two years, in-house marketing teams have been feeling the pressure to do more with less. As the economy remains uncertain, the job openings are there, but instead of a long line…
How Vishal Patel became digital marketer from traveling lover
It all started with a gap year. Vishal Patel had just graduated high school in India and was gearing up for college when he realized he wanted to take a year off to travel. So, he saved up money from his job as a and set off on an adventure. It was during his travels…
Five event trends for 2023 – and what they mean for your marketing strategy
Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74% of marketers cite events as their most important demand generation tactic. Why? Because events serve an important strategic marketing function: they allow brands to…
The Modern Buyer and Their Buying Journey
With Microsoft Cloud Solutions it has never been easier to automate your marketing and sales teams. But true alignment between sales and marketing is a much more difficult task. Only when both teams are working with the same information will organizations be able to identify which activities are actually moving prospects through the sales funnel. In the second session in a three-part, fast-paced webinar series: How to Achieve B2B Sales…
7 Technology Marketing Challenges and Their Solutions
The core marketing objectives for any technology company are creating awareness, building preference, establishing value, and driving efficient decisions and purchases. B2B marketing efforts in the technology sector are competitive, and reaching the right audience is often challenging. However, experts recommends that knowing how to connect with decision-makers about their business goals and challenges is…
AI x Marketing Automation – The future of marketing
Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is borderline impossible. The challenge of Marketing Automation is further simplified with the advent of Artificial Intelligence. A McKinsey study shows that AI will have…
Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality
Your website gets tons of traffic… but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran who founded Demandbase in 2006, officially launched his latest marketing technology designed to help bring transparency to the quality of B2B website traffic across SEO, paid search, social, email and…
A Glance at Email Marketing for Crypto
Crypto Email marketing has come into the existence of the digital world to understand the power of the internet and the importance of owning your assets rather than allowing someone else to control them. So, why not apply the same logic to your audience, communication channel, and message? It’s time to consider E-mail marketing as…