Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is borderline impossible.
The challenge of Marketing Automation is further simplified with the advent of Artificial Intelligence. A McKinsey study shows that AI will have the most significant potential impact on top-line-oriented functions like marketing and sales. The consumer-packaged goods, banking, retail, telecommunications, high-tech, travel, insurance, and media and entertainment industries will effectively use AI integrated with Marketing Automation.
What is AI, and how does it work for marketing?
With Artificial Intelligence, machines are able to simulate human decision-making capabilities, thanks to technologies like Natural Language Processing (NLP), Speech Recognition, and Machine Vision.
The applications of AI in Marketing are endless. Better decision-making and enhanced effectiveness are two of the most significant incentives for companies to integrate AI-based tools with their Marketing efforts. For instance, if used effectively, chatbots can help nurture leads, automate cross-selling and upselling identification with communication prompts, analyse customer sentiment across diverse platforms, and more.
Personalisation is also boosted with AI. Artificial Intelligence uses data from various sources, including geolocation, recent purchases, browsing history, user intent, and more. The analytics that AI provides allows marketers to shift their efforts into better practices for improved results. In fact, 71% of B2B customers say they like the idea of AI for personalization, and 63% would like to use it to identify trends and patterns.
AI can be used in tandem with Marketing Automation to enhance several key parts of business operations and achieve increased…
..
[ad_2]