Today’s cannabis retail landscape—defined by striking consumer brands and increasingly mainstream marketing strategies—is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to…
Tag: Cannabis
Cannabis Marketing Jobs: Tips for Weed Marketers
No matter what your role — from budtender to Director of Cultivation — the burgeoning cannabis industry is a dynamic and exciting place to be. If you’re interested in the marketing side of the business, get ready to hold onto your SWOT analysis because this space is full of twists, turns, and opportunities to help shape where…