No matter what your role — from budtender to Director of Cultivation — the burgeoning cannabis industry is a dynamic and exciting place to be.
If you’re interested in the marketing side of the business, get ready to hold onto your SWOT analysis because this space is full of twists, turns, and opportunities to help shape where the industry is headed.
But what is “cannabis marketing,” and what do weed marketers do, exactly? We spoke to over 20 marketing professionals who share how marketing in cannabis has its own flavor, along with what’s needed to really excel in the business.
Weedmaps is hiring. Search cannabis marketing jobs on the Weedmaps app.
What is cannabis marketing?
Ask 20 different marketers what marketing is and you’ll get 20 different answers. Why? Because marketing is an art as much as it is an essential business function. How, when, where, and why marketing gets done is dictated not only by business goals and markets but by who is doing the marketing.
And while marketing has been impacting consumer behavior since the late 1800s, cannabis marketing is a new and emerging field that presents unique challenges and opportunities. Still, as a cannabis marketer, you can expect to use many of the same strategies and tactics as all marketers, such as:
Traditional Marketing: Offline channels that were foundational before the rise of the internet, such as word of mouth, billboards, radio spots, direct mail, and telemarketing.Inbound Marketing: A long-term strategy that aims to bring potential customers to you through search engine optimization (SEO), content marketing, and email marketing (among other tools) to educate and encourage customers to interact with your brand.Outbound Marketing: A traditional method of marketing seeking to push messaging out to potential customers, and may include activities such as email blasts, trade shows, and cold calling.Search Engine Marketing (SEM): Utilizing search engines such as…..
[ad_2]