Anchora, the marketing technology consultancy, has launched two new product offerings for the Australian market.
The first, LIFT, assists organisations in migrating their digital marketing activities to the cloud. While the second, STITCH, creates cohesion between disparate solutions or applications, ensuring organisations get the maximum value from their market technology.
LIFT, which stands for Legacy Infrastructure Fast Transition, is set to provide organisations with a cost-effective path to AEM SaaS migrations. It will ensure the speed and accuracy of the process. This is top of mind regarding marketing solutions as organisations move to a cloud-only infrastructure and leverage the latest cloud-first platform or solution stack.
“During the inevitable digital transformation and cloud migration process, many organisations require a product that ensures the migration happens quickly, cost-effectively, and with the least amount of pain and disruption. LIFT offers this specifically for the marketing department who may be using on-premise marketing technology solutions and are moving to a cloud-based platform,” says Luke Evans, CEO, Anchora.
“It’s no secret the benefits that moving to the cloud brings, but marketing has been slower than other departments to make the move. Moving to the cloud reduces, costs, reduces down-time, and allows for huge amounts of automation, remote working, more storage, and easier scaling. LIFT makes the journey to the cloud painless.”
Anchora’s LIFT approach mitigates many of the risks that marketing departments face when making such a massive shift in business processes. It also believes its approach gets businesses into a position to benefit from the cloud 40-60% quicker, ensuring those all-important benefits are realised earlier. It also mitigates some of the change management issues that sometimes arise in marketing departments during extensive technological adoption or conversion.
Anchora’s second…
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