Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid But first, what does a bad stack look like? “Number one, an ineffective…
Tag: marketing technology
Antriksh Johari to join Tata Digital as martech lead, Marketing & Advertising News, ET BrandEquity
Antriksh JohariAU Small Finance Bank’s Antriksh Johari will be joining Tata Digital as the martech lead, confirm sources. Johari was the deputy vice president for marketing technology at AU Small Finance Bank, where he was responsible for the identification and selection of right marketing automation tools for the bank. He also looked after integration of…
Digital Marketing Analytics Software Market is Booming
Digital Marketing Analytics Software Digital Marketing Analytics is hereby known as the translation of customer behavior into the form of actionable business data. Presently, marketers are using digital analytics tools for the purpose of examining the various online channels that their buyers might interact with and henceforth identify new revenue opportunities from the existing campaigns….
Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality
Your website gets tons of traffic… but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran who founded Demandbase in 2006, officially launched his latest marketing technology designed to help bring transparency to the quality of B2B website traffic across SEO, paid search, social, email and…