Antriksh JohariAU Small Finance Bank’s Antriksh Johari will be joining Tata Digital as the martech lead, confirm sources.
Johari was the deputy vice president for marketing technology at AU Small Finance Bank, where he was responsible for the identification and selection of right marketing automation tools for the bank.
He also looked after integration of target, analytics and campaign with all available channels and attribution funnels.
Johari joined the bank as senior campaign manager, back in March 2019 and scaled up to head martech for AU, by April 2022.
He has also worked with other players in the BFSI sector like HDFC Bank, ICICI Bank and Kotak Mahindra Bank in the past.
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Published On Dec 4, 2022 at 06:06 PM IST
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