The evolution of media channels and platforms has made content creation more important than ever today. Brands need to constantly stay one step ahead of their competitors by pushing out eye-catching content to capture consumers’ attention in the digital space.
A saturated market calls for a need to establish brand loyalty, and to do that, brands need to shape their image to fit what the current landscape expects from them. With the new year just around the corner, here are five effective content strategies you can implement for 2023, as listed in Mutant’s latest playbook.
1. More method, less madness to your content strategy
Brands today might find it tough to decide which platforms to create content on with the limited in-house resources they have. It is therefore important to carefully select the channels to invest in carefully as this decision will impact the brand’s overall content marketing budget and success.
According to Mutant, paid and organic social media content continues to pack a punch, as do SEO-led blogs and newsletters. Also, there is no hard and fast rule as to how often brands should evaluate their content strategy.
That said, if brands do have the budget, they are advised to assess their content strategy monthly. Otherwise, they can also do so when there are significant changes. Overall, if brands do not see a healthy return from their content, it is time to relook at their strategies.
In recent times, agencies have bolstered their content capabilities but brands should be mindful of selecting qualified and experienced individuals who are versatile. For example, they are able to craft a research piece on renewable energy one day and write compelling social media posts.
At the same time, the members of a full-scale content team should work across content creation, marketing, and PR, and be a mix of strategists, writers, editors, digital marketers, and social media experts, among others.
2. Humanise your content
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