Many small and medium-sized businesses (SMBs) are struggling because of rising costs, post-pandemic supply chain issues, increased cybersecurity threats, and more. However, embracing digital technologies can help them overcome these challenges.
Each organization’s digital journey will be different, but it is important to adapt and evolve to thrive in today’s rapidly changing world. Nearly 65% of SMBs want to buy a suite of software that meets all their needs. Microsoft partners have a great opportunity to help customers by showing them how the Microsoft platform can work for them.
4 key areas SMBs should focus their efforts
Enhance digital security
Digital security is more important than ever because hackers are becoming more skilled, and in the hybrid work environment, people are using their devices for work and personal activities.
SMBs will continue to spend on cybersecurity for preventing malicious attacks and protecting important data assets. They will look for comprehensive end-to-end platform solutions that support security, compliance, identity, management, and privacy. Additionally, they can use managed services to help them remotely manage their employees’ mobile devices and security and storage.
Grow the business and innovate
SMBs can make use of digital marketing automation; low-code and no-code tools; and better customer relationship management (CRM) and enterprise resource planning (ERP) solutions, to attract new business and drive innovation.
Empower talent through hybrid work
70% of digitally enabled SMBs will operate under a hybrid working model.
SMBs will recognize that fully remote or hybrid working arrangements are not just a pandemic-related aberration. They will continue to invest in collaboration solutions to support working from home, building on the solutions put in place over the past two years.
SMBs need to give their employees good tools and technology to do their jobs, whether they are working in the office or remotely. They…
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