Aiken Digital has come on board MARKETING-INTERACTIVE’s Digital Marketing Asia 2022 as the headline sponsor and will be taking the stage on 17 November 2022.
Over the last 10 years, Aiken Digital has helped clients thrive by embracing Asia’s unique digital landscape and adapting its brand strategy to the world’s most dynamic region of customers. Aiken Digital is the regional digital agency for global brands including Mastercard, Ninja Van and L’Oreal, working on a range of projects from AI marketing automation to live selling production.
“We are looking forward to participating in Digital Marketing Asia 2022 and having the opportunity to meet the delegates face to face post the COVID situation,” said Kenneth Chiew, general manager of Aiken Digital. He added that there will be plenty of exciting topics for delegates coming for Digital Marketing Asia as both digital and eCommerce technologies are moving at breakneck speed.
“How can brands explore the Web 3.0 space and discover the value chain for their customers? How can the rise of live-streaming commerce give an added dimension to social commerce? We are keen to share our thoughts with the delegates on all these topics and have a productive discussion with them,” he said.
“We’re looking forward to connecting face-to-face at Digital Marketing Asia for the first time in more than two years. At our session, we want to inspire audiences by sharing how marketers around the region are working with super apps to create new brand experiences,” said Chiew added.
When asked what some of the biggest changes next year will bring about, Chiew is of the view that short-form videos and live-streaming will see exponential growth. Similarly to the rise of Facebook or Instagram, it has taken brands some time to master how to market on those channels and analyse the data from them.
“But the market is now ready and we believe TikTok is here to stay and brands need to adapt fast to stay relevant to…
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