In the 2000s, most existing CRM (customer relationship management) systems available
were designed to support traditional B2B sales strategies, and not for B2C businesses with a high volume of sales. Fast forward to 2022, over 2000+ organisations worldwide are driving sales efficiency at scale, thanks to LeadSquared. Co–founded by Sudhakar Gorti, Nilesh Patel and Prashant Singh, this Saas platform focuses on resolving issues unique to high-velocity B2C sales organisations.
LeadSquared Co-founders Sudhakar Gorti, Nilesh Patel and Prashant Singh
The company has built a global, sales & marketing automation platform that takes productivity of sales executives to the next level by making efficiency the focus of every customer interaction, no matter how complex the customer journey. “The software automatically captures leads from all your channels, manages them intelligently, and transfers them to the right teams (and people), ensuring zero lead leakage and missed opportunities,” says Nilesh Patel, Founder and CEO, LeadSquared.
“We offer flexible and scalable industry-first solutions (which adapt to the customers’ processes, not the other way around), and ultimately, sales empowerment and increased
productivity of sales teams & faster turnaround time,” adds Patel.
On staying ahead and keeping relevant in a constantly changing marketplace, Patel said,
“We believe that the key to staying relevant and growing consistently in the constantly changing market of today is a combination of extensive market research and achieving a good
product-market mix. Only when an organization is in tune with the nuances and needs of its customers in a region and the gaps or opportunities that remain can it create a solution that
addresses them effectively.”
The Saas company closed fiscal year 2022 with INR 200 crore in revenues, almost double of FY 2021. Patel believes that more than profitability, creating value for your customers is…
..
[ad_2]