Basis Technologies (https://basis.net), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today published a case study showing time savings from media buying and billing reconciliation for customer Davis Elen Advertising (https://daviselen.com). Additionally, Basis Technologies published a separate report conducted by business decision insights firm Directions Research (https://directionsresearch.com) showing how automation on Basis platform increases speed of tasks by 22% and saves time by 51 hours per campaign. The full report is available at: https://basis.net/technology/digital-advertising-automation.
A confluence of challenges is putting pressure on agency businesses and media teams. Brands are demanding more output while driving down fees and capacity. Media professionals are being asked to manage more tasks and volume of work, while their companies face turnover. These conditions create inefficiencies as professionals operate a wide range of tasks and technology solutions. As media professionals spend more and more time across several tools for their jobs, it can increase the chance of human error, which can cascade into errors in other parts of the campaign operations process.
“As an independent agency competing for large-scale clients, we recognize the need to offer enterprise-grade digital capabilities delivered with flexibility and agility. Basis Technologies empowers our team to operate with speed, creativity and precision by streamlining multiple processes in planning, execution, reporting, and client billing – saving our entire team countless hours,” said Drew Olkowski, media director of planning and data analytics, Davis Elen Advertising. “Being able to channel our energy towards meaningful, strategic work for clients helps to differentiate our organization.”
Davis Elen Advertising transformed its digital media business by automating laborious tasks from planning…
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