Salesforce (NYSE: CRM), the global leader in CRM, today announced that Casey’s General Stores, Inc., the third-largest convenience store retailer and the fifth-largest pizza chain in the United States, has experienced increased revenue and engagement with its customer base with the help of Salesforce technology. Salesforce has assisted Casey’s in sending over 1 billion marketing messages to their more than 5.5 million Rewards loyalty members this year.
By consolidating marketing technology vendors across their business, Casey’s has been able to harness a holistic and organized view of all its customers, making for more personalized engagement, saving time and money, reducing complexity, and increasing revenue.
“With Salesforce, we feel confident in the future of our business — even in challenging economic times — because of the increase in customer connection and internal efficiencies we’ve achieved by consolidating to one, real-time platform,” said Art Sebastian, Vice President of Digital Experience, Casey’s. “Before Salesforce, we had multiple fragmented marketing systems that did not talk to one another, and had no commonality. When we selected Salesforce, we had the ability to easily organize and unify all of our customer data to communicate in a consistent way, leading to an increase in customer loyalty and less work for our marketers.”
Casey’s uses automation, Genie Customer Data Cloud to boost revenue and reduce marketing complexity
Today, 44% of commerce organizations are prioritizing lowering costs over the next two years and 79% of organizations say using automation tools increases their productivity1.
Casey’s has set a strong foundation to enable its shift toward automated personalization. With over 13 million customer profiles in the Genie Customer Data Cloud, 150 profile attributes, and 6 billion engagements captured, 30% of Casey’s digital revenue is driven by marketing channels activated through Salesforce. As…
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