ConsCent is a breakthrough Indian SaaS Startup, which is exclusively designed to meet the growing requirements of Indian news publishers and content platforms (OTT). Established in the year 2020, it assists content platforms to monetise their content through micropayments, removing the paywall challenge, eliminating several login and payment-related frictions via its Universal Login Mechanism, Interoperable Wallet, acquiring newer users, getting actionable insights around reader/ consumer data in order to improve engagement with the consumer, converting flyby readers/consumers into followers.
ConsCent plays as a catalyst for digital growth of Content businesses and works towards transforming the way digital content is served and consumed all over the country. Content plays a very important role in this day and age and an increasing number of content platforms, creators, publications are finding and searching for various ways to monetise their content. ConsCent has introduced a pay-per-read format for Content and democratised it for over 6 lakh users within the first year itself, with over 50 media brands lapping up the idea. ConsCent’s API, which is at the intersection point of analytics, payments, and targeting, delivers significant insights and analytics enabling its partners to make informed decisions, targeting users for improved content discovery and maximise revenue.
In this interaction with Adgully, Sunny Sen, Co-founder and CEO, ConsCent, speaks at length about the inception of the company, dominating trends in the publishing industry, ConsCent’s experience with the publishing industry and online streaming platforms, and more.
What was the insight behind the launch of ConsCent? What are some of the key milestones that the company has achieved this year?
ConsCent began with a simple but fundamental thought – how to make premium content, whether OTT, news, or podcasts, available to millions of content consumers while…
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